"Pura vida" is a Spanish phrase that translates to "pure life" in English. It's commonly used in Costa Rica and other Spanish-speaking countries as a way to express a relaxed, carefree attitude towards life. It encapsulates the idea of enjoying life's simple pleasures, being grateful for what you have, and living in the moment. It can be used as a greeting, farewell, or as a response to the question "How are you?" It's also associated with the laid-back lifestyle and natural beauty of Costa Rica.