Creative Deviations: how you can infuse your storytelling, fundraising and direct response with more creativity

Table of Contents ~ Excerpt

Creative Deviations is about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas!

It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.

John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.  He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

Advance Praise for Creative Deviations: See the Reviews section below.

ISBN 978-1-927375-81-5 Civil Sector Press 2022

soft cover | 8 x 10 in |  302 pages | full colour