Digital company/ competitor performance assessment

Focused digital performance evaluation, providing insights into a company's or competitor's online footprint, performance metrics, and digital growth potential. Ideal for marketing teams, digital strategists, and business decision-makers (outside-in view, no actual client data used)

How does it serve your business

• Understand digital strengths and weaknesses vs competitors
• Optimize digital marketing and web strategy
• Identify SEO/SEM gaps and content opportunities
• Track social media and web presence performance
• Benchmark digital KPIs

What is included? 

Basic Package

• Peer review: Comparison of 2 peers
• Key areas assessed
  • Brand: Search interest, organic & paid search
  • Sales and channel: Website traffic, source-mix, traffic overlap
  • Content: Website content review, UI/UX assessment

• Output: Client-ready word document report with tables

Advanced Package

• Peer review: Comparison of 2-3 peers
• Key areas assessed
  • Brand: Search interest, share of voice, organic & paid search, product ad listings
  • Content: Website content review, UI/UX assessment
  • Sales and channel: Website traffic, source-mix, traffic overlap
  • Offering and pricing: SKU assortment, pricing and promotions, brand availability, assortment overlap
• Output: Client-ready word document report with tables and insights

Premium Package

All basic features, plus: 

• Peer review: Comparison of 3-4 peers
• Additional areas assessed-
  • Sales and channel: Personalization, AppStore and App execution review
  • Marketing: Media spend, organic and paid social media, display ads
  • Sentiment/ verbatim analysis
• Output: Comprehensive presentation-ready report with visuals and insights

 What is excluded from all packages

• Tools or subscriptions (e.g., SEMrush, SimilarWeb, Ahrefs access not provided)
• Real-time dashboards or continuous tracking
• Proprietary internal data or analytics from client systems
• Offline performance metrics (retail, sales team, etc.)

After Purchase we will get in touch with you and connect you with your expert. The service will commence immediately.