A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.

Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and moisturized—available in the same 10 made-to-match shades as the Kind Words Matte Lip Liner.

How to use

-Apply directly to your lips for the most intense payoff.
-For just a touch of soft matte color, apply with your finger in a blotting motion.
-To help shape and define lips, first line them with Rare Beauty by Selena Gomez’s Kind Words Matte Lip Liner (sold separately).
-For even longer wear, define and fill in your lips with the Kind Words Matte Lip Liner, then layer lipstick on top.