The Lab Series is the future of exclusive bowling ball performance. Built in a lab where possibilities are endless, and innovation is the only acceptable outcome. The Level is the first ball in the new Lab Series. Each product in the Lab Series represents countless hours of experimentation, refinement, and the use of groundbreaking materials. The goal of the Lab Series is to explore chemistry and weight block paths never pursued before in order to give bowlers ball reaction that is completely different from anything seen in the industry. The Lab Series is not limited to a specific type of ball reaction. Some of the earliest and smoothest directions will be explored in the Lab Series as well as some of the latest and most angular paths. Bowlers will find the Lab Series is for those who understand that excellence has no ceiling, who recognize that true innovation comes at a premium. These products are created without compromise, designed for bowlers who demand the absolute top of performance.

Wrapped around the new Level is a new coverstock material that has physical properties never seen before in the bowling industry. This makes the Level a great choice when consistent, continuous, predictable ball motion is needed.