Throughout the summer months, fireweed springs up along the Alaska Highway and every other Yukon road in a never-ending border of purple colour. For that reason, it's only fitting that fireweed is the Yukon's territorial flower!

• Features: This crewneck features a Fireweed design across the chest and sleeve.

• Fit: Unisex sizing with regular fit, size up for a looser fit

• Material: 80% cotton, 20% polyester ring-spun fleece

• Care: Due to the cotton content, this sweater may shrink a little! Wash in cold water with like colours and air dry.

 Inspired by the Yukon, Built for the North.