Pure. Natural. Real Real Food No Artificial Colors, Flavors or Preservatives Low in Sodium USDA Non GMO Project Verified Fresh, Wholesome & Tasty Certified by QAI Vegetarian/Vegan Product We're crazy for Coconut! There's so much to love about Coconuts, from their delectable flavor and texture to their many culinary uses and rich nutrient content. Coconuts truly are the natural equivalent of a treasure chest since there's so much value in each and every part of this popular tropical fruit. It's easy to see why we've got a crazy craving for Coconut! NOW Real Food Shredded Coconut is unsweetened and is a natural source of healthy fatty acids. Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.