Our ‘Self Care’ collection in collaboration with Alex Smyth (@guch_world) is all about remembering to slow down, take it easy, and be kind to yourself.

Alex is a multi-disciplinary artist based in Seattle, WA. Their work consists of illustrations, animations, paintings & ceramics featuring whimsical critters & cuties that inspire a sense of childlike joy. A sewist herself, Alex’s work centers around the idea of creating through play. At its core, sewing is a form of play and self-care so we hope these labels encourage you to find what feels good in your sewing practice! 

Made from high-density nylon with a soft hand, these labels feel smooth & comfortable on the skin. Each pack includes 8 unique and colourful designs in a variety of sizes that can be sewn onto the inside or outside of your garment.  

What’s included in the ‘Self Care’ pack:

• 4 center fold labels, 3cm x 3.5cm / 1¾” x 1¼” 
• Nice Day, Butterfly, Rest, & Trophy
• 2 end fold labels, 6cm x 2cm / 2⅝” x ¾”  
• Fruit Friends & Cool Dog
• 2 XL end fold labels, 5cm x 5cm / 2” x 2”
• Take It Easy & You’ve Got The Thing